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Services
GTM Strategy & Execution
How we did
5x YOY annual revenue growth
Despite a niche of loyal customers, SiO Beauty was grappling with slow growth in today’s crowded beauty landscape. This led them to seek a new marketing approach to stay relevant—or risk getting left behind. We helped SiO launch 12 new products and expand their market share, resulting in 5x YOY growth.
The challenge
SiO’s sought to expand their audience from women 45+ to everyone 30+ by reworking their brand positioning and introducing 12 new products, including a men’s line. Our experience analyzing consumer needs, behaviors, and trends guided us in helping SiO Beauty capture the attention of a new audience without alienating their established demographic.
The solution
Our process began with in-depth market and user research that shaped customer personas that resonated deeply. With multiple product launches and a refined brand positioning, we knew consistency would be the difference between engagement and confusion. As part of the GTM strategy, we created a messaging guide for cohesive communication across all marketing channels—from paid media to lifecycle.
The results
The new products represented 10% of annual revenue in just six months. SiO also saw a 5x YOY growth, with organic channel revenue increasing by 10x and customer acquisition costs dropping significantly. Our partnership addressed SiO’s immediate challenges and positioned them for sustained success in an ever-evolving industry.
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