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Don't get stuck growing by guessing
Our approach
We're a product marketing consultancy that helps early to mid-stage startups with confused or misaligned customers, disjointed teamwork, and high drop-off rates. The common thread—ineffective product positioning.
With our research-backed positioning framework, we uncover and validate what truly matters to your audience so you can spend less time debating and more time creating confidently.
With our research-backed positioning framework, we uncover and validate what truly matters to your audience so you can spend less time debating and more time creating confidently.
Trusted by teams large and small
Case studies
WE CREATE
WE TEST
WE SCALE
Your product, understood
Our Services
Turn visitors into engaged customers by addressing what they value most. Whether launching or improving existing products, we sharpen your positioning, update your messaging, and test it with real prospects. Our goal is to make your product's value crystal clear and help your team stay consistent across all channels.
Small but mighty
About us
Cynthia Njuguna (she/her) founded Intermission after seeing too many products with potential fail due to impersonal and unclear marketing. She believes that enabling users to see themselves in marketing messages is key to standing out in today’s crowded market.
For over eight years, Cynthia has helped drive engagement, retention, and growth in industries ranging from software to meal kit delivery. She combines research and learning design to distill complex products into clear and impactful value for customers.
For over eight years, Cynthia has helped drive engagement, retention, and growth in industries ranging from software to meal kit delivery. She combines research and learning design to distill complex products into clear and impactful value for customers.
What types of companies do you work with?
We work with early-stage startups to large enterprises, focusing on product and service-based businesses. Our roster includes software, hardware, beauty, wellness, and meal delivery clients.
Do you help create sales materials or manage marketing channels?
We update your website, in-product onboarding, and lifecycle marketing messaging, and provide wireframes with ready-to-use copy. Keep in mind that our wireframes are pretty bare-bones, design-wise. However, we don’t manage marketing channels or design assets. Instead, we establish a strong foundation—through positioning, messaging, and go-to-market playbooks—for your team to develop materials and improve messaging across channels more efficiently.
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