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Struggling to get traction?
A “meh” message means missed opportunities
Discover teams that have scaled smarter
Positioning done right pays off
UNCOVER WHAT WORKS &
SCALE
CONFIDENTLY.
Move customers—and metrics
Strategy that’s clear, tested, and built for growth
Whether launching or improving existing products, we help make your product’s value crystal clear, test it with real prospects, and help your team stay consistent.
Backed by (almost) a decade of expertise
Meet the strategist who’ll help you scale
For nine years, Cynthia Njuguna (she/her) has helped startups like WeTransfer, HoneyBook, and Minoan transform “meh” messaging into clear, impactful strategy that drives user acquisition, boosts retention, and aligns teams.
Her approach? A research-backed framework, empathy, and a commitment to keeping things stupid simple. She partners with companies offering complex products or services to make sure every word lands with impact and scales sustainably. No fluff. Just results.
Her approach? A research-backed framework, empathy, and a commitment to keeping things stupid simple. She partners with companies offering complex products or services to make sure every word lands with impact and scales sustainably. No fluff. Just results.
What types of companies do you work with?
Companies of all sizes with complex products or services that solve unique problems. Our roster includes software, hardware, beauty, wellness, and meal delivery clients.
How long do projects typically take?
Most engagements include audience research, messaging framework development, and implementation support. Typical timelines range from 4 weeks to 6+ months, depending on your needs. Most companies see clearer messaging and team alignment in weeks, with measurable improvements in conversions shortly after.
Do you help create sales materials or manage marketing channels?
We provide clear, ready-to-use copy and wireframes for websites, onboarding, and email. We don’t design assets or manage channels, but we’ll equip your team with everything they need to execute consistently.
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